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Create Your Online Presence

Free Course

Week 1 – Planning

Course Resources:

  1. Marketing Plan Course Notes (.pdf – 253 KB)
  2. Marketing Plan Template (editable .doc file – 607 KB)

 

 

Course Resources:

  1. Search Engine Optimisation Course Notes (.pdf – 2MB)
  2. SEO Comparison Spreadsheet (.xls – 20KB)

Links:

  1. SEOBook – Basic keyword research
  2. Keyword Finder – Premium keyword research tool

 

Course Resources:

  1. Naming, Domain Name & Hosting Course Notes (.pdf – 849KB)

Links:

  1. Leandomainsearch.com
  2. Namemesh.com
  3. Namecheap.com
  4. Irishdomains.com
  5. Siteground.com
  6. IEDR.ie – registration restrictions for .ie domain names

 

Course Resources:

  1. Create Your Logo Course Notes (.pdf – 960KB)
  2. Download the Logo Design Brief in editable format (.doc – 148KB)
  3. Download the Logo Design Brief in PDF (.pdf – 230KB)

Links:

  1. Fiverr.com
  2. 99designs.com
  3. logo.squarespace.com

 

Course Resources:

  1. Website Design Course Notes (.pdf – 2MB)

Links:

  1. Adobe Kuler
  2. Pixlr – Photo Editing
  3. Paid Stock Photography Sites:
  4. Free Stock Photography Sites:

Week 2 – Building

Course Resources:

 

  1. Installing WordPress & Themes Course Notes (.pdf – 824 KB)
  2. Divi Child Theme (.zip file – 3 KB)
  3. Website Information Note File (.txt file – 983 B)

Links:

  1. Siteground WordPress Hosting
  2. Elegant Themes – Divi Theme
  3. Divi Documentation

Course Resources:

 

  1. Customising WordPress Course Notes (.pdf – 1 MB)

Links:

  1. Siteground WordPress Hosting
  2. Elegant Themes – Divi Theme
  3. Divi Documentation
  4. Pixlr – Online Photo Editing App

Course Resources:

 

  1. Divi Builder & Homepage Course Notes (.pdf – 1 MB)
  2. Mailchimp Script(.txt – 2 KB)
  3. Footer Contact styling (.txt – 1 KB)

Links:

  1. Siteground WordPress Hosting
  2. Elegant Themes – Divi Theme
  3. Divi Documentation
  4. Pixlr – Online Photo Editing App
  5. Paid Stock Photography Sites:
  6. Free Stock Photography Sites:

Course Resources:

 

  1. About & Services Course Notes (.pdf – 5 MB)

Links:

  1. Siteground WordPress Hosting
  2. Elegant Themes – Divi Theme
  3. Divi Documentation
  4. Pixlr – Online Photo Editing App
  5. Paid Stock Photography Sites:
  6. Free Stock Photography Sites:

Course Resources:

 

  1. Contact Page, Plugins & Posts Course Notes (.pdf – 1008 KB)

Links:

  1. Divi Fullwidth Map & API documentation on Elegant Themes
  2. Siteground WordPress Hosting
  3. Elegant Themes – Divi Theme
  4. Divi Documentation
  5. Pixlr – Online Photo Editing App
  6. Paid Stock Photography Sites:
  7. Free Stock Photography Sites:

Week 3 – Prepare to Launch

Course Resources:

 

  1. Analytics, Sitemaps & Search Console Course Notes (.pdf – 492 KB)

Links:

  1. Sign up for a Google Account
  2. Google Analytics Sign In
  3. Google Search Console Sign In

Course Resources:

 

  1. First Post Course Notes (.pdf – 562 KB)
  2. Download Monarch Plugin (.zip – 570 KB)

Links:

  1. Elegant Themes Monarch Documentation for API

Course Resources:

 

  1. Web Graphics Course Notes (.pdf – 3 MB)

Links:

  1. Visit Canva.com
  2. Canva Tutorials
  3. Paid Stock Photography Sites:
  4. Free Stock Photography Sites:

Video 1: Setting up your Mailchimp Account

Video 2: Creating & Sending your first Mailchimp Newsletter Campaign

Video 3: Activating the Homepage Custom Mailchimp Signup Form

Course Resources:

 

  1. Setting Up Mailchimp Notes (.pdf – 8.5 MB)
  2. Creating your First Mailchimp Newsletter Campaign Course Notes (.pdf – 1 MB)
  3. Activating the homepage custom Mailchimp signup form (.pdf – 1 MB)

Links:

  1. Visit Canva.com
  2. Mailchimp
  3. How to avoid SPAM filters guide

Video 1: Backing up your website with Updrafts

Video 2: Updating your website

Video 3: Website Security

 

Course Resources:

 

  1. Backing up your website with UpdraftsPlus (.pdf – 725 KB)
  2. Updating your website (.pdf – 1 MB)
  3. Securing your website (.pdf – 339 KB)

Links:

  1. Visit the UpdraftsPlus in the WordPress Repository
  2. Visit the UpdraftsPlus website
  3. Generate a strong, secure website at passwordsgenerator.net
  4. Lifehacker Article: How i’d hack your weak passwords
  5. Randomize – Test how long it would take to crack your password
  6. Visit the Sucuri security in the WordPress Repository
  7. Visit the Sucuri security website

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